MCB Data Cloud Certification Practice Exam

What change should be made to increase the consolidation rate in identity resolution?

1. Include additional attributes in the existing matching rules.

2. Change reconciliation rules to Most Occurring.

3. Increase the number of matching rules.

4. Reduce the number of matching rules.

The correct answer is: Increase the number of matching rules.

Increasing the number of matching rules can significantly enhance the consolidation rate in identity resolution. This approach allows for a more nuanced assessment of the data by applying a broader set of criteria to determine matches among various entries. By diversifying the rules, you can account for different scenarios and types of data patterns that may not have been captured previously. When more rules are in place, the system can evaluate identities from multiple perspectives, which is crucial in complex data environments where an individual might have multiple entries due to variations in how data is recorded. The incorporation of additional matching criteria enables the system to consolidate identities more effectively by capturing similarities that might be overlooked with a limited set of rules. While integrating additional attributes into existing matching rules can enhance accuracy, simply expanding the attributes without increasing the overall rules may not provide the comprehensive view needed for significant enhancements in consolidation. Similarly, changing reconciliation rules or reducing the number of matching rules might streamline the process, but it could also lead to missed connections that are critical for effective identity resolution. Thus, increasing the number of matching rules is a proactive approach to improving the overall consolidation rates significantly.