MCB Data Cloud Certification Practice Exam

What is the expected outcome of mapping CRM ID as the identification name?

1. To enhance system speed

2. To create a simplified data model

3. To ensure accurate data matching

4. To comply with data regulations

The correct answer is: To ensure accurate data matching

Mapping the CRM ID as the identification name is primarily aimed at ensuring accurate data matching. The identification name serves as a unique key or reference point that allows various systems to consistently recognize and associate records related to the same entity, such as a customer. This ensures that when data is being integrated from different sources, there is a reliable way to match related records, which is crucial for maintaining data integrity and accuracy. Accurate data matching directly impacts other processes like reporting, analytics, and customer relationship management, enabling organizations to leverage their data more effectively. When the CRM ID is used as the identification name, it minimizes errors that can arise from duplicate entries or misidentified records while streamlining operations that rely on accurate data associations.