MCB Data Cloud Certification Practice Exam

What is the result of using two separate containers linked by an AND in a segment on an individual?

1. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

2. Individuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes'

3. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

4. Individuals who made a purchase of at least one 'red shoes' and nothing else

The correct answer is: Individuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes'

The use of two separate containers linked by an AND in a segment indicates that both conditions must be satisfied simultaneously for an individual to be included in the result. Therefore, the correct answer identifies those individuals who not only purchased at least one of any 'red' product but also purchased at least one pair of 'shoes'. This logical connection ensures that only those who meet both criteria—having purchased a 'red' product and having purchased a pair of 'shoes'—are counted. Hence, this approach is useful in marketing and segmentation strategies where businesses want to target consumers with specific purchasing behaviors that encompass two distinct categories, ensuring a more refined audience for campaigns. In contrast, the other options fail to represent the conjunction of both conditions correctly. For instance, one option suggests individuals who purchased either 'red' products or 'shoes', which does not reflect the necessity of both purchases occurring together. Another option narrows the focus to only 'red shoes', which mistakenly combines the product types into a single category rather than maintaining the separate conditions required. Lastly, attributing the criteria to those who made a purchase of only 'red shoes' introduces an exclusionary condition that also doesn't align with the AND requirement of including both product types for analysis.