Prepare for the MCB Data Cloud Certification Exam with interactive quizzes, comprehensive flashcards, and expert-guided explanations. Boost your confidence and ensure success on exam day!

Practice this question and more.


What must be true for a calculated insight to appear in the segmentation canvas?

  1. The metrics of the calculated insights must only contain numeric values.

  2. The primary key of the segmented table must be a metric in the calculated insight.

  3. The calculated insight must contain a dimension including the Individual or Unified Individual Id.

  4. The primary key of the segmented table must be a dimension in the calculated insight.

The correct answer is: The calculated insight must contain a dimension including the Individual or Unified Individual Id.

For a calculated insight to appear in the segmentation canvas, it is essential that the calculated insight includes a dimension that relates to individuals, such as the Individual or Unified Individual Id. This requirement is crucial because it establishes a connection between the insight and the specific individuals being segmented. In data analysis and segmentation, the ability to link insights to distinct entities (like individuals) enables accurate and meaningful interpretations of the data. Additionally, having the Individual or Unified Individual Id as part of the calculated insight ensures that the insights can be directly applied to the individuals in the segmentation canvas, allowing for targeted actions or analyses based on those insights. Without this link, the calculated insights would lack the necessary granularity needed for effective segmentation, rendering them irrelevant for the purpose of crafting personalized data-driven strategies.