MCB Data Cloud Certification Practice Exam

Which characteristics describe the Customer 360 Data Model? (Select 2)

1. Product sold by Salesforce

2. Canonical model

3. Statistical model

4. Conceptual model

The correct answer is: Conceptual model

The Customer 360 Data Model is primarily recognized as a conceptual model. This is because it provides a high-level framework for understanding and organizing customer data from various sources within an organization. It emphasizes an overarching view of the customer, consolidating different representations of customer interactions across various systems. This allows businesses to have a unified understanding of their customers, which is crucial for delivering personalized experiences and effective marketing strategies. While some might consider other options relevant in different contexts, the emphasis on a conceptual framework is what fundamentally defines the Customer 360 Data Model. This emphasizes its role in structuring and integrating data rather than being tied to any specific product, statistical framework, or technical implementation. The conceptual nature of the model helps organizations to formulate strategies around customer engagement and data utilization effectively.