MCB Data Cloud Certification Practice Exam

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Which engagement channel data will require custom integration when using Marketing Cloud data in Data Cloud?

Cloud Page
Email
MobilePush
SMS

The correct answer is: Cloud Page

The engagement channel that will require custom integration when using Marketing Cloud data in Data Cloud is Cloud Page. This is primarily because Cloud Pages are built using AMPscript or HTML, which may not have direct, out-of-the-box compatibility with the Data Cloud ecosystem. Custom integration ensures that the specific data and interactions from Cloud Pages can be captured, processed, and utilized effectively within Data Cloud's analytics framework. On the other hand, channels like Email, MobilePush, and SMS are typically designed to work seamlessly within the existing capabilities of Marketing Cloud and its integration with Data Cloud, making it easier to track engagement metrics and leverage that data for operational and analytical purposes. These channels often have established protocols for data synchronization, reducing the need for custom integration.