MCB Data Cloud Certification Practice Exam

Which timezone is utilized when publishing and refreshing data during Segmentation or Activation?

1. Timezone of the Data Cloud Admin user

2. Explicitly specified timezone

3. Timezone set by the Salesforce Data Cloud org

4. Timezone of the activity-defining user

The correct answer is: Timezone set by the Salesforce Data Cloud org

The correct choice reflects that the timezone utilized when publishing and refreshing data during Segmentation or Activation corresponds to the timezone set by the Salesforce Data Cloud organization. This is significant because it ensures that all users and processes operate under a standardized time reference, reducing confusion and ensuring consistency across various operations and activities within the platform. When an organization sets its timezone in Salesforce Data Cloud, it applies universally to data operations such as Segmentation and Activation. This allows for better coordination and accuracy, particularly when different users might be in different geographical locations. The use of the organization’s timezone helps to align data activities with business processes and scheduling, making it easier to manage timelines and expectations. Understanding the correct timezone usage is crucial for maintaining the integrity of data operations and ensuring that all segments and activations occur as intended without conflicting time discrepancies.